MailChimp is the default for email marketing at small and mid scale. We connect it to the data that makes its campaigns worth sending.
The difference between email marketing that works and email marketing that gets ignored is almost entirely segmentation — and segmentation is a data problem, not a design one. Your purchase history, booking records, and product data live in other systems; the mailing list does not know about any of it until something puts it there.
Integrating MailChimp means getting that data in, keeping it current, and letting campaigns be triggered by what customers actually do rather than by someone remembering to send something on Tuesday.
Reading the documentation is the easy half. These are the areas that decide whether an integration takes weeks or months — and the ones we scope carefully before quoting.
MailChimp's pricing moves with your list size and send volume, which means plenty of businesses reach a point where the bill is out of proportion to the value. That is worth checking before building anything.
The alternative we offer is a self-hosted stack: we host and manage a marketing platform with its own SMTP server, and Mautic for automation, so cost tracks server capacity rather than contact count. The trade-off is real — you own deliverability, and that needs doing properly — which is exactly why we manage it rather than handing you a login.
Yes, and it should be two-way. Contacts and attributes flow out from your source of truth, and unsubscribes and bounces flow back. Without that return path the next sync quietly re-adds people who opted out, which is both a legal and a reputational problem.
Yes — a completed purchase, an upcoming booking, a lapse in activity. This is where most of the return on email marketing actually comes from, and it needs your own systems connected rather than a list uploaded once a quarter.
Self-hosting changes the cost model from per-contact to per-server, which at larger list sizes is a substantial difference. We host and manage a marketing platform with its own SMTP, plus Mautic for automation. The honest caveat is that you then own deliverability, which is why we manage it rather than just provisioning it.
Only if it is set up and maintained properly: correct authentication records, sensible warm-up, clean lists, and monitoring. That is the real work in self-hosted email, and it is the part we take on. Without that care a sending domain can lose its reputation, and rebuilding one is slow.
Yes, and you should. If they share a sending reputation, a marketing complaint can stop your password resets and booking confirmations from arriving. We separate them by default.
We are usually working in several of these at once, which is how we know where each one bites. See all integrations for the full list.
Help-desk and ticketing integration — tickets, users, automations, and getting support data into the rest of your business.
View detailsCRM integration — accounts, contacts, opportunities, custom objects, and keeping Salesforce in step with your operational systems.
View detailsCRM and marketing automation integration — contacts, deals, pipelines, forms, and connecting HubSpot to your operational data.
View detailsMessaging and voice integration — SMS, WhatsApp, notifications, and alerting wired into your own systems.
View detailsAccounting integration — invoices, bills, payments, contacts, and bank reconciliation driven from your operational systems.
View detailsAccounting integration — invoices, expenses, payments, and reconciliation connected to the systems that generate them.
View details